Roy Ren

Each major company or organization has a specific slogan or phrase to help consumers remember them. The current Mercedes-Benz slogan is “The best or nothing”. This phrase helps represent what Mercedes-Benz as a brand stands for. Mercedes-Benz promises to deliver “the best or nothing” through everything they do. Taylor Swift made headlines when she filed trademark applications for several phrases from her “1989” album, including “this sick beat.” Michael Buffer’s phrase, “Let’s get Ready to Rumbol” was trademarked in 1992. And Nike has built its slogan on the trademarked phrase “Just Do It.” Why trademark a phrase? Trademarking helps ensure that no one else can use a similar phrase to promote similar products or services. It is very simple and good way to compete with your competitors and make your goods and services stand out in market. When can you trademark a phrase? Of course big companies and famous people can trademark phrases, but what about other people? Can you just trademark any phrase? The answer is that phrases, like anything else, are subject to certain trademark rules. First, you must use the phrase in commerce, or intend to use it in commerce. That means that you must use it …

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Applying for a trademark is a crucial and an important step that’s often ignored or overlooked by exporters. China is a “first-to-file” country which means that the person who registers a trademark for a product first, will also have all exclusive rights to distribute and sell the product in China market. You won’t, unless you register the trademark in China first. Expand your brand market share With the 20% of total population in the world, China market is extremely important for any company. You have no excuse to lose your product or services in China market. Registering trademark is the first step to allow you  export product or services into China. It usually spends you less engergy and money, but will make you good profit in coming days. It is really helpful for the company to creat brand image and grow up business in its own industry. Take famous brands in Europe, United States and Japan for example, you can easily see LV, BMW, Benz, ….. and so on. China consummers spent lots of money to buy these brand products, the number is also raising every year. These foreign companies have earned good business in China, importantly, they all have …

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On April 23, 2019, the Tenth Meeting of the Standing Committee of the 13th National People’s Congress deliberated and adopted the “Decision on Amending the Trademark Law of the People’s Republic of China”, fully responding to the various sectors of society in recent years about the application of trademark law with difficult opinions and suggestions. The fourth revision of the Trademark Law is an important measure to promote the high-quality development of intellectual property rights in response to China domestic market demand. There are still some voices that do not understand or even question the revision of the trademark law in the current society. We believe that it is necessary to provide a clear and concise interpretation from the perspective of jurisprudence. The content of the trademark law modification will help to clean up the business environment, regulate the registration application of trademarks, and improve the protection level of prior users and relevant stakeholders. Registered trademarks must be used for the purposes Applicants who registered hundreds, thousands or even tens of thousands of trademarks without the purpose of use are indeed exist now. These acts have severely reduced the function of the registered trademark system in China’s trademark law and …

Read moreChina say NO to malicious registered trademarks

Trademark conflict-Playmags As we talked again and again before, trademark registration is very important at the beginning of your business. Trademark protection is regional protection. Brand owners should register trademark in different areas to protect their trademark rights even though they haven’t start business there. Here we share one trademark conflict case to show you why it is important to register trademark in China. Playmags is one famouse brand in children toys in UK, the company Playmags Toys LTD produce colorful magnet cards. The mark Playmags was succefully registered in UK and USA, but it is not registered in China. It has legal sellers in United Kingdom and USA. But one guy registered the same trademark in China. The playmags Toys LTD lost the opportunity to register trademark in China, as well as to sell products in China market. Now some guys in China sell same brand products including children toys online taobao. Below are chatting screenshots you can see provided by one buyer. You can see clearly that, after the buyer show the chatting screenshots to brand owner, he deeply understand it is fake product seller, the seller is telling a lie. Below are emails from Playmags Toys LTD. …

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